17th-19th March – 3 day Strategic Comms Expert training with Sue Dewhurst

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The Comms Expert Series is the brand new training solution created by employee communication expert Sue Dewhurst.

We know that every internal communicator needs to be strategic – use communication as a business enabler, work collaboratively – help others see and use the power of communication and help organisations transform – smooth the path and help behaviour change happen.

That’s why we are delighted to present the former Melcrum Black Belt inventor – Sue Dewhurst – and her brand new Comms Expert Series for professional communicators. There are three courses on offer:

  • Strategic Comms Expert

  • Collaborative Comms Expert

  • Transformational Comms Expert

We are presenting in London the first of these 3 day courses:

Strategic Comms Expert

This workshop is about using communication as a business enabler. It invites you to think about the contribution you are making to your organisation. We explore communication planning as a route to connecting communication to business goals, staying focused on contributing to those goals, guiding where to place attention and effort, and evaluating results.

Strategic Comms Expert equips communicators to:

• Understand the communications landscape -how theory and good practice have moved on
• Be outcome focused – help others think through the problem they need to solve
• Set clear communication objectives
• Use the power of employee insight
• Measure when it matters
• Make the complex simple, use compelling messages
• Choose strategies and tactics that work.

FURTHER INFORMATION

Workshop length: Three consecutive days
Pre-work: Yes, approximately 30 minutes to complete
in association with

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