5 Golden Rules of Intranet Management

5 Golden Rules for Intranet Management

With an accelerated introduction on workplaces technologies, as organisations continue to move towards a shift in working practices, you may be wondering whether the platforms you’ve introduced – new or old – are fit for purpose.

Drawing on over 20 years’ experience and the experiences of 100’s of organisations, we share our best-practice approaches to intranet measurement.


  1. Never measure anything that can be unduly influenced by individuals or small groups.

At the most basic level, this tells us that measuring page views, for example, is not a robust measure of anything useful! Page views are easily influenced by repeat visits and even leaving an open browser on refresh.

On a more serious level, think about the VW emissions scandal where the level of exhaust emissions recorded was able to be influenced by a handful of clever engineers executing a ‘fix’.

When you measure, you may end up gamifying the system, and what starts out with good intentions may backfire as the incentive to meet the target measures overshadows the purpose behind the measurement in the first place. Poor measurement criteria will inevitably lead to poor behaviour.

  1. Measure the change you want to see: the outcome not the output

Identify the purpose of your communication, your intranet page, or your feature and measure that. Remember: the purpose is what you want the employee to think, do, or feel as a result of the communication. If you really can’t measure the outcome – and it is not always straightforward to do so – be 100% certain of the causal impact of the outputs…

The rest of this article is available on our member portal…

What we’re talking about…

Browse the type of content you can expect as a member of our community

View All Resources


Analysis & Metrics

Advice and guidance on undertaking analysis and measuring success of your digital workplace.

Browse >>


Culture & Engagement

Creating inspiring and positive workplaces by powerfully combining technology and people.

Browse >>


Project Management

Practical advice, templates and support to help you design and deliver a world-class digital workplace.

Browse >>


Diversity & Inclusion

Workplaces excel when they embrace diversity. Get guidance to help you build truly diverse businesses at all levels.

Browse >>


Strategy & Leadership

Helping you deliver a strategically-driven approach accross all aspects of your digital workplace.

Browse >>



Maximise the impact and reach of your communication channels with case studies, research and tips.

Browse >>



Ideas and the latest trends for delivering content with an impact.

Browse >>


Technology & Platforms

Members get a wealth of information, case studies and insight on how others have made different platforms work.

Browse >>


Technologies of the future

What do we need to be planning ahead for? Everything you need to know about workplace technology of the future.

Browse >>

Get access

Want to read this content? Find out about becoming a member of our comminity for IC professionals, leaders and I.T specialists

Learn More

If you are seeking information to support you with communication strategies within your organisation then take it further than our online resources. Find out how our team of experts can join with your to discover solutions, develop ideas and deliver change.


Get content for IC professionals, leaders and IT specialists direct to your inbox

Sign up to our newsletter

the author

our members get more

From tips and advice to in depth discussions, podcasts and events, simply community members get access to more.

learn more