So it’s your job to help roll out your organisation’s new O365 platform complete with Teams and Yammer. Easier said than done. Just getting buy-in from your senior executives is hard enough; achieving a company-wide adoption of these applications is another challenge altogether.
Changing Social specialise in offering adoption services specifically for Microsoft products, predominantly Office 365. They approach consultancy differently, with a people-first strategy. Steve Crompton, Changing Social’s MD, dreamt up the idea of using a game to help others understand adoption and change management principles. It’s not easy to simply describe what a Change Manager does and how they design their strategy for success. For Changing Social, the best way possible to explain this process is to fully immerse a player within the role and take them through an adoption simulation.
Players are given the objective of creating an Office 365 adoption plan. The aim is to influence and inspire the four personas (Digital Champions, Enthusiasts, Cynics and Resistors) within their organisation to embrace new ways of working. Each team is given resources (time and money) which they allocate to adoption activities within Communications, Training, Digital Champions and Engagement.
The game’s interactivity and collaborative play-style allows players to debate and discuss with their teammates to make choices when forming their adoption plan. Through communicating and justifying their decisions, an understanding of how certain activities influence adoption success is developed. Furthermore, the facilitator of each gamecan keep the players on their toes either by rewarding time or money for their choices or throwing in the unexpected, such as budget cuts or stronger user resistance. This element of uncertainty is true to the real-world of change management, further immersing the player and enabling greater insight into digital adoption.
The game was piloted with a group, all with varying levels of change management knowledge and experience (from completely green to experienced within the field). The group included; three Customer Success Managers, an E-learning Manager, a SharePoint Consultant and a Collaboration Solutions Specialist, all arriving with different learning objectives. These ranged from; gaining a greater understanding of PROCI’S ADKAR framework to discovering how to engage with key stakeholders within an organisation.
During the pilot each team came up with a different adoption plan, but managed to achieve their goal of motivating the personas to embrace new ways of working. This shows that there is more than one way to engage with and transform a workforce to adopt new technologies. The workshop was a huge success, with all the players gaining new insights into adoption and change management, achieving their objectives and most important of all, having fun!
“Incredibly useful, it made me understand change and adoption in a more practical way.” – Softcat
“Interesting, educational and thought provoking.” – Westminster College
“Made adoption fun!”– Aldermore Bank
Changing Social will be running a taster session of The Adoption Game at smileexpo. You can register for the event here