Apple Business Chat launched earlier this year as a way for businesses to connect directly with customers using iPhone, iPad, Mac, and Apple Watch. The company announced it was expanding the program to add new businesses and support for additional countries in Europe and Asia.
When it launched in January, business partners included Discover, Hilton, Lowe’s and Wells Fargo. The recent announcement includes the likes of Burberry, West Elm, Kimpton Hotels, and Vodafone Germany.
The program, which remains in Beta, added 15 new companies today in the US and 15 internationally including in the UK, Japan, Hong Kong, Singapore, Canada, Italy, Australia and France.
Business Chat allows consumers to quickly communicate with businesses through chat rather than having to phone up or email. Customers can easily get assistance, schedule appointments, and complete purchases with Apple Pay, right from within Messages.
It makes sense that Apple wants a piece of the way social media is changing the customer experience. Many people interact with brands and receive customer service via Facebook and Twitter, rather than over the phone. Both of those services have been developing tools for companies to communicate with customers.
Businesses are also using chat tools to improve the employee experience – the way we communicate is changing and organisations are using chatbots and messaging platforms for internal comms and HR where enquiries can be quickly and efficiently responded to.
Learn more about the latest digital tools for internal comms at this year’s #smilelondon – which takes place on 12 Nov.