Apple recently announced new policies that aim to reduce spam and clutter in it’s App Store. One of the new policies may affect small businesses who create apps using an app builder or template.
The new policy may ban apps created by a “commercialized template or app generation service,” this could have a profound effect on smaller businesses that don’t have the resources to create apps from scratch. As well as many internal communicators who use app building companies or templates for event and employee apps.
According to TechCrunch‘s Sarah Perez, a number of companies that offer businesses the ability to create apps using templates have been informed that apps they submit for inclusion in the App Store will be rejected starting on January 1, 2018.
“The understanding at the time was this was part of Apple’s larger App Store cleanup, and the focus was on helping rid the marketplace of low-quality clone and spam apps. But things have since changed. A number of app-building companies that had earlier believed themselves to be in the clear are now being affected, as well”
The ban could create serious problems for smaller companies using app builders and templates – many are asking Apple to reconsider the move.