Air New Zealand look to Augmented Reality to support cabin crew

A sneak peek into what the future of inflight service could look like

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Air New Zealand Augmented Reality

Air New Zealand has been working with information technology service provider Dimension Data on unique software for Microsoft’s augmented reality (AR) viewer HoloLens that could support cabin crew as they carry out their inflight duties by aggregating and displaying key customer information directly in front of them.

Data such as a customer’s preferred meal and drinks choice, onward travel and loyalty membership details could be displayed. The programme is even sophisticated enough to detect the emotion of the customer by picking up on visual and audio cues.

Air New Zealand Chief Digital Officer Avi Golan says the airline has fostered a strong culture of experimentation with new and emerging technologies such as the HoloLens.

“This software is a great example of us collaborating with other partners and exploring how technology could enhance the way our people work as well as the experience they deliver to our customers through greater personalisation,” says Mr Golan.

It’s unclear how much of this technology will actually be used by Air New Zealand – it could just be a clever PR stunt, but either way, it gives an interesting glimpse into how Augmented Reality could be used to support employees.