Behind the firewall with Mhairi Mclaren of Aviva

Mhairi Mclaren is Head of Global Communications Channels at Aviva. In this webinar with members of the simplycommunity she gives an insight into how the British insurer has coped with communications and engagement through the pandemic.

Mhairi and her team have seen a 180% increase in live broadcasts as senior leaders have ramped up communications with employees. The figure was even higher at the start of the pandemic, but live video remains a strategic communication channel as the global insurance group looks to transform its performance.

Amanda Blanc joined last summer as Aviva’s first female chief executive. With more than 20 years of industry experience, she aims to make Aviva an industry leader once again. And that means a lot of change.

Listen to Mhairi at simply’s Behind the Firewall event to hear about:

· How they adapted overnight to deliver global livestreams from home
· Why they used Joe Wicks to engage employees in the depths of lockdown
· How they are communicating the move to smart working
· What they are doing to re-energise an intranet that is losing eyeballs to other channels
· How they are supporting external audiences as well as internal.

What we’re talking about…

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THE AUTHOR

Marc Wright, simplycommunicate founder & consultant

Marc started his career in television. He wrote and produced the drama 20 Steps to Better Business for the BBC, and his passion for the way organisations work led him to run a series of agencies including Crown and MCA which was sold to WPP in 2001. He is author of the Gower Handbook of Internal Communications and is a former President of IABC EMENA. He founded simplycommunicate in 2005.

the author

Marc Wright simplycommunicate founder & consultant Marc started his career in television. He wrote and produced the drama 20 Steps to Better Business for the BBC, and his passion for the way organisations work led him to run a series of agencies including Crown and MCA which was sold to WPP in 2001. He is author of the Gower Handbook of Internal Communications and is a former President of IABC EMENA. He founded simplycommunicate in 2005.

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