How to Write A Compelling Business Case for a New Digital Workplace

You’re faced with a stark but unsurprising reality: you need to invest in digital workplace technologies and there’s a business case to write, so where do you start?

The simplycommunicate team has written, supported, or delivered on 100s of business cases in our time so let’s consider the key questions.

THE AUTHOR

Jonathan Phillips, Head of Consulting at simplycommunicate

Jonathan is a 25-year veteran of digital and internal communications, having worked client-side at Coca-Cola European Partners (where he was Head of Digital Communications). Jonathan now leads a team of brilliant consultants at simply, helping global clients meet their employee and business needs. In addition, he is an advisor to the UK government and an experienced non-exec director.

What’s step one: where should I start? 

Let’s acknowledge important early truths about your business case. Investment in digital workplace technologies can be expensive, the end results will impact all employees (and so has an element of risk) and are often seen as ‘non-core’ i.e. It is not your organisations primary industry and so may not be as high up the priority list as some enterprise investments.

These truths allow us to conclude some early direction for your business case:

  • You’ll have to be heavy on the evidence – these aren’t whims, they’re facts.
  • You’ll need to demonstrate a clear understanding of the risks, and mitigate them
  • You’ll need to demonstrate how this investment aligns with the wider business objectives
  • How to build the evidence

A former CEO of Coke that I worked with closely said to be repeatedly “Facts are Friendly. You may not like them, but they are your friends”. I’ve always kept this core to my work and it’s a useful base for your business case.  You’ll need to ensure that you’re basing your business case direction on a foundation of evidence. Here’s a start: consider a project in your organisation and answer these questions.

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