More and more co-workers are now connecting via social media, according to the findings from Igloo’s 2019 State of the Digital Workplace Report, which revealed that over three quarters (76 per cent) of employees are connected with co-workers on social. This figure represents an 8 per cent increase on the data from the 2018 version of the report.
Of the social media platforms co-workers are choosing to connect through, Facebook – interestingly – proved the most popular, as 87 per cent of those surveyed said they were connected with a co-worker on the platform.
In fact, Facebook proved twice as popular as Instagram and even professional networking site, LinkedIn, as less than half of respondents (42 per cent) said they were connected with a co-worker through those channels. These were closely followed by Twitter at 38 per cent, and finally by Snapchat (16 per cent) and Pinterest (9 per cent).
However, while co-workers are increasingly looking to social media networks to stay connected, the report also highlights an increased caution, as the majority of employees (71 per cent) now say they have refrained from posting on social because a co-worker might see it. This figure is also considerably higher than the findings of the 2018 report, which found only 55 per cent of those surveyed had done the same.
For more on these findings, download Igloo’s full ‘2019 State of the Digital Workplace Report’, here.