The role of the internal comms practitioner is changing. New technology, blurring lines between comms departments and the emergence of agendas such as employee engagement means that IC may well be at a turning point.
A new e-book aims to give a global perspective into the changing role of internal communications. The book looks to North America, South America, Europe, Asia, Africa, Australasia, and speaks to thirty senior communication professionals across age, gender, background and the in-house and consultant spectrum, the 222-page ebook Disrupting the IC Function – A Global Perspective, offers a global picture of what lies ahead for the profession.
The book’s foreword is written by Professor Anne Gregory who describes internal comms as the “Cinderella of the communication profession” she says,
“It was the backwater where communication professionals toiled, often under-resourced and under-praised. No longer. Any number of surveys from corporate organisations and management consultancies state that employee engagement is right at the top of the priority list for senior executives.
So why the turn around? The obvious answer is that tactically, new channels like social media have made their impact here as in other areas of communication. It is easier and less expensive for management to communicate than ever before. Another is that these same new media channels allow employees to communicate more easily too, both to their peers and to management, who are finding it less easy to hide behind traditional gatekeepers and doors…”
Read the full ebook by IC Kollectif. Available to download for free.