Find out how Facebook prioritised employee wellbeing during the Covid-19 crises

Let’s face it: brands don’t come much bigger than Facebook, and as companies go, they are often in the spotlight for the things we don’t like about them, rather than the positive things they are doing. It was a joy therefore to be joined at the simplysummit 2020 by InaraPilatti, Head of Internal Communications, EMEA at Facebook, who spoke warmly and engagingly about how they have responded to their employees’ needs throughout the pandemic. 

“It’s been a tough year for all of us, and I truly believe that the best way to keep motivated and healthy at work is through building communities, sharing experiences, discussing pain-points and sharing best practices,” said Inara.

At Facebook they saw a huge increase in engagement during the early months of the pandemic. “People were hungry for information and virtual connections, “ explains Inara“ With more leaders talking from their homes, it felt more intimate and we got a more authentic version of our leaders.” 

Overall they saw a 40% increase in time spent on Workplace, their enterprise social network. There were 200% more comments and a 50% increase in event attendance. However, months on and like everyone else, they are experiencing screen fatigue.  

The internal communications focused on three key areas of their strategy to make sure people felt supported.

Find out what these were, or listen to the session again by logging into the simplycommunity. Not a member? Find out more here.

THE AUTHOR

Lisa Pantelli, head of content & community

Lisa is simply’s head of content and community. She is an award-winning employee engagement and internal communications specialist.

What we’re talking about…

Browse the type of content you can expect as a member of our community

View All Resources

MEMBERS CHANNEL 

Analysis & Metrics

Advice and guidance on undertaking analysis and measuring success of your digital workplace.

Browse >>

MEMBERS CHANNEL 

Culture & Engagement

Creating inspiring and positive workplaces by powerfully combining technology and people.

Browse >>

MEMBERS CHANNEL 

Project Management

Practical advice, templates and support to help you design and deliver a world-class digital workplace.

Browse >>

MEMBERS CHANNEL 

Diversity & Inclusion

Workplaces excel when they embrace diversity. Get guidance to help you build truly diverse businesses at all levels.

Browse >>

MEMBERS CHANNEL 

Strategy & Leadership

Helping you deliver a strategically-driven approach accross all aspects of your digital workplace.

Browse >>

MEMBERS CHANNEL 

Channels

Maximise the impact and reach of your communication channels with case studies, research and tips.

Browse >>

MEMBERS CHANNEL 

Content

Ideas and the latest trends for delivering content with an impact.

Browse >>

MEMBERS CHANNEL 

Technology & Platforms

Members get a wealth of information, case studies and insight on how others have made different platforms work.

Browse >>

MEMBERS CHANNEL 

Technologies of the future

What do we need to be planning ahead for? Everything you need to know about workplace technology of the future.

Browse >>

Get content for IC professionals, leaders and IT specialists direct to your inbox

Sign up to our newsletter