Meeting of senior HR leaders and analysts at Gartner’s ReImagine HR conference reveals three dimensions to the future of the employer – employee relationship

At a gathering of senior HR leaders and Gartner analysts across the Americas and EMEA this week, attendees are discussing the challenges critical to all HR executives as they reimagine the future of work.

The relationship between employers and employees has shifted significantly due to the major transformation in the way people work, and how organisations are thinking about the future.

Brian Kropp, chief of research, Gartner HR said: “Employers are focused on providing employees more flexibility than ever before, creating a shared purpose and building deeper connections with employees. The organisations that get this right will have a more engaged workforce, greater employee retention and better ability to attract the best talent.”

Flexibility Fuels Performance

When the COVID-19 pandemic struck, nearly every employer shut down their workplace and employees began working from home full time. While some employees are now back in the office, many continue to work remotely. Progressive organizations have embraced radical flexibility, giving employees control over where, when, and how much they work.

Gartner’s 2020 ReimagineHR Employee Survey of 5,000 employees from 1Q20 revealed that at typical organisations where employees work a standard 40 hours per week in the office, only 36% of employees were high performers. When organisations shift from this environment to one of radical flexibility where employees have choice over where, when and how much they work, 55% of employees were high performers.

“Offering employees more choices over when, where and how many hours they work, is not only better for employees, but also better for employers who end up with more high performing employees as a result,” said Mr. Kropp.

The Need for a Shared Purpose

Creating a shared purpose goes beyond corporate messages to real behaviours; leaders must actively get involved with the societal, cultural debates of the day.

Shared purpose is a trend we’ve seen creeping up the communications agenda of simplycommunity members.

More often than not, CEOs get involved in societal or cultural events by issuing a corporate statement, believing that by making a statement they will meet employees’ desires for the organisation to get involved.

However, Gartner research released this week, perhaps unsurprisingly, found that issuing a corporate statement degrades employee engagement when compared to doing nothing. The research also found that while 40% of respondents were considered highly engaged employees, this number increased to 60% when the organisation took action on the social issues of today. In short, actions speak louder than words.

“Organizations that get involved in the societal and cultural debates of today find they have a more engaged workforce and a better reputation that enables them to source the best quality talent from the labour market,” added Mr. Kropp.

Building Deeper Connections

To increase employees’ performance at work, organizations often provide new technology, tools, infrastructure and training. These tactics solely focus on an employee’s work, separate from their life. The COVID-19 pandemic has made clear to employers and employees that work and life cannot be treated as two separate constructs.

This view forms the basis of our own Bionic Business research, the results of which will be launched at the simplysummit in November.

According to Gartner’s 2020 ReimagineHR Employee Survey, when employers develop deeper relationships with their employees there is a 23% increase in the number of employees reporting better mental health and a 17% increase in the number of employees reporting better physical health. Employers who support their employees more holistically realize a 21% increase in high performers.

To build deeper connections with employees, organizations are offering professional counselling services to support mental health, providing free access to learning and development resources to friends and family members who have been impacted by COVID-19, and helping parents with childcare and virtual learning.

“When organisations take a more holistic viewpoint of their employees and try to support them personally as well as professionally, employees report that their employer has a positive impact on multiple aspects of their lives,” said Mr. Kropp.

Next week simplycommunicate will release the results of our Q4 simplytrends analysis. Join the simplycommunity to get full access to the report.



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