Growth of messaging apps surpasses social networks

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messaging apps vs social networks

The growth of the four largest messaging apps exceeds that of the four largest social networks.

Consumer behaviour has shifted from social networks to messaging platforms such as SMS, Facebook Messenger, Apple iMessage, Slack, and WeChat.

The popularity of messaging apps gives rise to new opportunities in communications – both to marketers and internal communicators.

We’ve been talking about chatbots for a long time here at simply-communicate – these latest figures show how important chatbots will be as a communication channel to reach consumers and employees.

A recent Medium post by Adelyn Zhou explains four critical ways chatbots are transforming communications. We’ve summarised the points below in an internal communications context.

1.Engagement beyond clicks: In traditional online advertising, a click of an ad or play of a video “engagement”. Engagement with a chatbot, on the other hand, is an active conversation with a user.

2.Insights directly from users: Users converse directly with chatbots just like they do with their family and friends. In this highly personal and conversational setting, chatbots can be used for HR questions such like:
“How much annual leave do I have left?”

3.Maximum opportunities for personalisation: New ways to engage employees personally, whether through programmatic display ads, retargeting, or direct mail.

4.Bring a brand personality and company culture to life: Brand identity is usually pushed to users in a single direction — banner ad, videos, billboards, etc. A branded chatbot on the other hand, becomes a “live entity” that can infuse personality into conversations.

if you’d like to learn more about chatbots – make sure you come along to smilelondon on Monday 20th November and hear Chuck Gose of ICology talk about how they will impact the future of internal comms.