What happened on Twitter during smilelondon

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smilelondon social media

What happens when you put 250+ expert communicators in a room together and give them a hashtag? Hundreds of tweets, plenty of GIFs and a conference that trended on Twitter for over eight hours.

Over the years, smilelondon has built up a strong reputation for provoking lively online conversations surrounding the event. As the internal communications and digital workplace community grows worldwide, we were thrilled to be hosting and sharing case studies and speakers from all over the world.

Last year we introduced a free live stream of the entire conference with the help of Kinura, which enabled #smilelondon to break free from the confines of the conference walls. The result was an incredible amount of tweeting and this year had to be one of the most lively online debates so far.

The team behind our social media at Confab Social have put together a Storify with some of the tweet highlights from this year’s event.