Instagram hits 1 billion monthly users and launches IGTV

Instagram Users
Instagram Users

Instagram announced that it has reached 1 billion monthly active users, after passing 800 million in September 2017 with 500 million daily users.

While Snapchat’s daily user count grew just 2.13 percent in Q1 2018 to 191 million, and Facebook’s monthly count grew 3.14 percent to reach 2.196 billion, Instagram is growing closer to 5 percent per quarter.

The news came ahead of a big announcement – that they are launching a new video platform ‘IGTV’ that allows users to upload up to one-hour videos – putting the platform in direct competition with the likes of YouTube.

“It’s time for video to move forward, and evolve,” said Instagram CEO Kevin Systrom onstage at the launch event. “IGTV is for watching long-from videos from your favourite creators.”