At last – a report on technology platforms from a European perspective

We are all used to reports from Gartner and Altimeter that look at social intranets from a US perspective. Now Europe has its own review from Lecko.

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Lecko are a French consultancy and research house that have been examining Enterprise Social Networks and social intranet tools for over 8 years.

In January I travelled across to Paris to see the launch of their latest report and was amazed to find myself in a packed press conference, with standing room only. Clearly in France they take their research more seriously than in the UK.

The report – number 8 in the series – was only available in French and I struggled manfully through such descriptions as ‘le pivot de la transformation numerique’. But fortunately you do not have to: their latest report Enterprise Social Networking volume 8 – Supporting and preparing your business for change is now available in English and is a must-read if you are involved in selecting the right technology platform for your organisation.

Lecko believe that you need to be objective when choosing solutions; and that there is no silver bullet that is going to tranform your organisation into a digital workplace. Michel Ezran used to run the social intranet at Renault and is now Director of Entreprise 2.0 consulting at Lecko:

“Each project has different requirements and this depends on the situation. The most well-known solutions aren’t necessarily best-suited in situations where usage needs to take priority over technological capacity. Furthermore, innovative products need to be promoted and compared with existing ones. To do this, companies need detailed and objective information to be able to make the right choices.”

The report can be downloaded for free from the Lecko website – you just have to register using Linkedin.

Inside you will find the most detailed analysis of each available platform that we have ever seen. Lecko assess each technology (such as IBM Connections here) on over 60 categories. They also have insights on which platforms work best for which purpose; whether that is knowledge management, collaboration or communication. The study is made up of five chapters:

  • Identifying social and collaborative value
  • How managers tackle the challenges of collaboration
  • Looking at things from an UK/US point of view
  • Practice leaders
  • Market analysis

As the report authors describe the study:

“Organisations are being transformed while the professional ecosystem has to adapt globally. These transformation programmes are reflected in internal directives to review the collaboration tools, to support employees and develop collaboration.
“The need to change through collaboration is increasingly coordinated by managers. But these same managers reach their limits when they have to question the existing system which has promoted them so far. At this point different managers make different compromises. This situation explains why usages develop locally and inconsistently rather than as a united front managed by the company.”

You can meet Michel and his colleague Batien Le Lann when they present at the upcoming smilelondon workshops on May 12th in the session ‘What are the best platforms and tools?’