A new Report from Lenovo aims to bridge the IT/ Internal Communications gap

Friction between IT and HR/IC happens all the time. The technologists are accused of switching on applications without considering how a new piece of software is going to be accepted by the staff, while HR and IC are castigated for not getting behind IT projects and promoting adoption of new ways of working. But a new report, Think Human, from Lenovohas been published at a time where the technologists are arguing how “enterprises need to think human to capture the value of intelligent transformation”.

THE AUTHOR

Marc Wright, simplycommunicate founder & consultant

Marc started his career in television. He wrote and produced the drama 20 Steps to Better Business for the BBC, and his passion for the way organisations work led him to run a series of agencies including Crown and MCA which was sold to WPP in 2001. He is author of the Gower Handbook of Internal Communications and is a former President of IABC EMENA. He founded simplycommunicate in 2005.

The man behind the report is Giovanni Di Filippo, the President EMEA of the Lenovo Data Center Group. I spoke to him in lockdown from his home in Switzerland where he explained the report’s genesis:

“We conducted research among 1,000 IT decision makers across UK, Germany, France and the Netherlands. We wanted to know how new technology is impacting people within the workplace. We know that enterprise IT decision makers understand the value new technology can bring to their business, but most are having problems translating those features into frictionless experiences for users.”

think human stats

Not surprisingly 62% of IT Managers made decisions on new technology thinking about the business needs rather than the needs of the people who would actually have to use it. The most worrying figure is that only 6% of IT Managers in Europe said that the top decider in selecting a piece of software was how user-centric it is.

This may not come as that much of a surprise to you but think about it for a while.  Would Zoom ever have been the runaway success it is without its amazing ease of use compared to the old Skype or Webex products?

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