In a move to boost employee engagement on the platform, LinkedIn has added two new features to help Company Page admins better connect with employees online.
The first update is the addition of ‘Kudos’ and ‘Team Moments’ post types, which enable admins to use a custom format to highlight the people behind the business. These could be used to celebrate occasions such as new joiners or spotlighting outstanding work.
In addition to the new post formats, the platform is also introducing employee notifications which allow admins to notify employees of important business updates or posts – up to once a week – and prompt them to share the post to their own channels. This update could be an important tool for helping organisations spread their message and build their employer brand externally, as previous research has shown that content shared by employees sees 8x more engagement, on average, than content shared through branded channels.
As a final boost to Page admins, in addition to the new employee engagement updates, LinkedIn is also adding a profile completion meter – along with useful hints and tips – to help guide admins through the process of setting up their Page fully.
Read more about the new updates via Social Media Today