Loom – a fuss-free way to produce video communications?

Loom - video replace typing
Loom - video replace typing

New work communication video tool Loom has announced that it’s raised nearly $11m in Series A financing, led by Kleiner Perkins.

“Communication is core to modern distributed businesses. Loom is opening up a new paradigm for video-based communication that’s making it easier for teams to work inside and across organisations,” said Ilya Fushman, partner at Kleiner Perkins.

Thw workplace video platform was founded in 2016 by Joe Thomas, Shahed Khan, and Vinay Hiremath, to produce a platform on which users can capture, record, and narrate a video that can be instantly shared with a simple link, with no switching apps or uploads required. It’s integrated with Slack (which is also an investor), Intercom and Google Drive, and more than one million users have used it to share and record nearly a million videos every month.

Originally launched as a Chrome extension, it now has a native desktop app for Windows and Mac. It’s also announced its first premium offering, Loom Pro, which features further functionality, such as HD recording, video call-to-action, clip editing and live drawing.

“Business communication today is ripe for a transformation, but workers are still stuck typing words,” said Shahed Khan, co-founder and head of business development at Loom. “Bringing Loom’s video recording and sharing capabilities to more business users through our native desktop app and new features can help empower more people to clarify complex scenarios and share more big ideas, simply and from anywhere.”