According to a recent job post by McDonalds, the fast food chain is forming a team of “creative, innovative, and disciplined storytellers” with the aim of changing perceptions of its brand.
“We are building a team that is changing the perceptions of one of the most recognized brands in the world,” the company said in the job description, which is posted on its careers site. “This new team will be comprised of creative, innovative, and disciplined storytellers that are committed to telling smart, succinct, and sustained stories on behalf of McDonald’s.”
The supervisor will report to one of three managers of brand trust. He or she will be responsible for developing and managing programs and content that support the brand’s reputation stories focused on food quality, food responsibility, people, community impact, and other issues, according to the job description.
The supervisor hire will also provide communications counsel, support internal business partners, use data that will enhance national and regional brand-building programs, and drive awareness to enhance its overall brand image and advocacy, according to the job ad.
Read more in the article by Campaign Live