In this popular workshop Steve Garvey brings you up to speed with the latest developments in video – and how to create films that cut through the noise. You will learn how the rules of video consumption have changed (80% of videos are watched in the workplace without sound) and how authenticity is now the starting point of any production.
Video is a specialised skillset and has never been more relevant or influential in internal comms. With comms professionals now expected to demonstrate a huge range of skills, this workshop will give you the key tools to understand how to get the most from your video campaigns – and your budget.
What we’ll cover
• When to use video, and when to avoid it.
• How to write the perfect brief for video.
• What drives audience engagement with video.
• The right video tools for the job – platforms, cameras, sound, lights.
• What it takes to produce great video content in-house, and what you should contract out.
• The essentials of making simple in-house videos with colleagues.
• Video distribution on social, mobile, desktop and everything else.
• Did it work? Measurement and learning.
You will leave with documented methods and information that you can apply as soon as you get back to the office. Your enhanced understanding of business video will enable you to work with colleagues, from the CEO down, to perform at their best when they are on camera. Your video projects will engage audiences more effectively, and you will meet business goals with the right video elements in your campaign.
Who should come?
Comms professionals with responsibility for hitting business goals with video, to internal and external audiences. The workshop is just as relevant whether you have an in-house team or contract out to production companies.
About Steve Garvey
Steve Garvey was CEO of two of the UKs top 10 corporate production companies – World Television and Cheerful Twentyfirst – as well as industry association EVCOM. He has produced documentaries for Channel 4 and the BBC, and was comms director at Yes Television. Steve runs Moving Image, the hub for brand video and corporate film.
Book your tickets here: https://www.eventbrite.co.uk/e/moving-minds-with-video-tickets-65408088353
This course is accredited by CIPR and delegates can claim 10 CPD points towards their qualification for attending.