Facebook has unveiled a new logo it will use to represent itself as a parent company.
Facebook’s platforms such as Instagram and WhatsApp are among the services that will carry the new FACEBOOK brand in the next few weeks.
You’ll also see it on hardware that the company manufactures, like the Oculus VR headset or the Portal video conferencing speaker. The main Facebook app and website will retain its familiar blue branding.
The new logo was announced through an official blog post alongside a GIF of it in various different colours representing the different platforms that Facebook owns.
‘We needed the wordmark to establish distinction from the Facebook app and allow for a clearer connection to the full family of technologies,’ wrote Antonio Lucio, Facebook’s chief marketing officer.
‘The new brand system uses custom typography, rounded corners, open tracking and capitalization to create visual distinction between the company and the app.’
‘We designed the new company wordmark with clarity and openness in mind’