Yammer is a leading enterprise social network for businesses and is one of the most popular collaboration platforms for internal communicators.
Microsoft bought Yammer several years ago for $1.2 billion and has kept it out of the limelight for majority of that time. With the enterprise social network industry currently thriving, Microsoft has recently announced a series of changes to the platform.
One widely reported story was Microsoft’s decision to axe the Yammer Community Team, allegedly laying off around 40 remaining community-building customer success managers (CSM). Previously, organisations with queries relating to using and implementing the network were able to get in touch with a CSM for help.
Many feared this change signalled the end of Yammer, forcing users to switch to a new platform. However, others thought it was just part of Yammer’s evolution. In an article by Christian Buckley he felt that the loss of the CSM role have a short-term impact but have absolutely nothing to do with the long-term viability of the Yammer Platform.
Based on these conflicting views we decided to poll our Twitter followers to see how they felt about the situation.
We asked the question:
“Do you think organisations will be less inclined to adopt Yammer after the removal of its customer support team?”
Here’s what we found:
60% thought the changes would affect an organisations decision to adopt Yammer and 40% didn’t.
As the collaboration platform and ESN market becomes highly competitive, we are bound to see lots of changes from the key players in the upcoming months. Yammer is already a well-established platform with recent research indicating that it is still the most popular for internal communicators.
It’s certainly an interesting time to be watching the enterprise social network industry, let’s see how things pan out in the next few months. Watch this space.