Enterprise social networking – or the combination of tools that connect employees through online conversations and content – is making inroads in an increasing number of organisations. The benefits of solutions like Jive, Yammer, Socialcast, SharePoint and IBM Connections are becoming evident to internal communicators, HR practitioners and other corporate functions whose task is to promote connectedness and knowledge sharing within companies. But what people in these positions are still struggling with is the fact that senior leaders often have problems understanding the value creation opportunities that stem from social technologies.
In this White Paper we have assembled and published data and arguments from the case studies we have collected over the past 40 months.
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