Thecla Schreuders

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A highly effective strategic and creative communications consultant with extensive experience in:

  • Storytelling, engagement and communication
  • Digital transformation
  • Culture and behaviour change

Experience

  • Prior career as award-winning BBC factual television producer
  • Agency and client-side experience in purpose-vision-values, digital transformation and change, as an engagement lead, ‘design-thinker’ and communicator
  • C-suite engagement
  • Engagement and communications strategy, programme development and execution
  • Purpose-vision-values propositions, strategic narrative and message development
  • Culture and behaviour change insight, strategy, interventions, adoption
  • Technology platform selection, deployment, roll out and engagement
  • Colleague advocacy programmes, strategy and development
  • Workshop design and facilitation
  • New business and pitching
  • UX, CX, persona development
  • Working with market-leading global brands as well as start-ups. Sectors: professional services, banking, technology, casual dining, retail, NGO, FMCG, marketing, broadcasting, public sector, utilities, education, culture & sport, property, transport
  • Skills
  • Team leadership, development and mentoring; P&L responsibility
  • CIPD Advanced Award in Organisation Design and Development
  • Group facilitation: Gestalt training; Senn Delaney culture change IP workshop facilitator
  • Complex issues synthesis and communication; data and human storytelling
  • Tool and framework development: change readiness, culture, innovation, engagement
  • Complex global stakeholder mapping, influencing strategy, alignment, engagement
  • Qualitative research, ‘small data’ and insights gathering
  • Design-thinking techniques, ‘need’-based solutions
  • Multi-channel engagement strategies, campaigns, events and roadshows
  • Content creation, Tone of Voice, writing and editing
  • Moving image concepts and creation