Training Day: Better, Bigger Storytelling- the Key to Aligned Engagement


Storytelling is the new black. Everyone wants more, but there’s a danger it simply adds to the noise. Internal social media are powerful enablers, but if there’s no framework they can simply turn up the volume.
This training day will show you how to develop a strategic narrative that encourages your colleagues to feel free to tell more stories, but do so in a way that aligns with the organisation’s vision and focus. It will look at how to structure both individual stories and the broader narrative framework.
Since there should be one story for everyone, this works particularly well to help frame leadership communications both internally and to the wider marketplace.
Stuart Maister started life as a national TV and radio reporter for the BBC, ITN and Sky before running three communications businesses. In this workshop we’ll be developing our storytelling using a very journalistic approach.

Training day aims
Come with one big programme, initiative or a broad organisational strategy and work on it with peers to:
Consider the importance of storytelling as a way of creating the new reality
Learn a framework for writing a strategic narrative
Draft a version for your organisation or programme, and test it with peers
Consider how best to activate this using the range of communications channels
Discuss and develop your own storytelling skills and those of your leadership

What we’ll cover
Why a clear story is the foundation for all action
The news pyramid – how to structure storytelling
Business as jazz: writing the tune that enables your people to riff freely
Answering the four key questions that define and articulate the strategic narrative
The narrative themes that underpin storytelling
Landing the story: using all the channels
Being clear and consistent: better leadership storytelling

You will leave with a clearer sense of why and how you want to develop storytelling and the broader strategic narrative in your organisation. You will have at least one great new idea that you can use in doing so. You will have had a chance to think about your own story and those of your leadership.

Who should come?
Those leading communications and individual programmes. Anyone leading or involved in the communication of change. If you are working with your organisation’s leaders to ensure they communicate more effectively, this framework will help them be more focused in their storytelling. You can get a flavour of what will be covered in the video on this page

Reserve your space here

About Stuart Maister
Stuart is a former national TV and radio reporter who has worked with the world’s largest organisations on their storytelling. He has led three award-winning businesses, pioneering new methods in the use of online video and broadcast PR. He is now Chief Storyteller of Strategic Narrative, helping organisations develop their storytelling to be more clear, aligned and demonstrate leadership internally and to their marketplace.

This training day takes place on 11th July 2019 in London – all attendees are invited to our simply summer BBQ after the workshop, just a short walk over the river at The Bridge pub garden. RSVP here