Twitter is considering the introduction of a paid subscription package to its membership options in a bid to open a much-needed revenue stream for the social media platform.
Despite being a hugely popular network with journalists, politicians and celebrities, Twitter has struggled to monetise the platform. In recent years Twitter’s active user base has plateaued and advertising revenues are in decline.
The paid offering is likely to look like an enhanced version of Tweetdeck.
According to an email Twitter sent to select users, an enhanced, paid version of Tweetdeck would “provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard.
“It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time.”
Although Twitter would be able to add new functions to Tweetdeck that others can’t, many social media managers already use third-party social media management tools with advanced features including HootSuite, Buffer and Sprout Social.
In a statement Twitter explained: “We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.”
The company has not made any indication it is considering charging regular users of the service.