Unilever gamify graduate recruitment with online gaming

A new digital recruitment programme that uses online gaming to select the best candidates.


Unilever receives more than a quarter of a million graduate applications each year. The company is launching a new digital process which will mix gaming with video interviews in order to find the best and brightest graduates.

Designed with millennials in mind the new programme uses digital analysis which removes the potential for unconscious bias in the selection process. The flexible system is quick and interactive with candidates receiving feedback at every stage.

The new process has four main steps. Firstly candidates will fill out an online application form that they can sync with their LinkedIn account for ease.

Successful candidates are then invited to play a series of games, taking no more than 20 minutes. The way in which applicants play these games will allow Unilever to get an insight into the candidate’s potential and how well they connect with the company’s goals and purpose.

The very best candidates will then take part in a video interview for which they record their answers at a convenient time. For the final part of the process candidates are invited to a Discovery Centre, where they get to know each other and collaborate virtually, then for a day long face-to-face event, giving them an immersive experience of a ‘day in the life’ at Unilever.

At every stage there is two-way feedback facility allowing candidates to share insight on their experience of the process as well as receiving feedback on their performance and areas of strength and development areas. The aim is to help them in their career regardless of whether they are successful or not.