Thirty years of advances in neuroscience have proven that emotions and feelings originate in the non-conscious part of the brain; which traditional research and surveying methods are unable to access.
What this means for any business looking to undergo an employee engagement survey is that it is almost impossible to get an honest view of your teams’ true feelings; as more traditional, tick-box Q&A methods can lead to over-thinking, bias and, ultimately, flawed results.
That’s why Truthsayers has launched E-Cubed, a pioneering new employee engagement survey which combines an innovative technology platform and neuroscience – in a first of its kind – to help leaders discover how their employees truly feel at work.
Unlike traditional surveys which use tick-boxes and scale questions, E-Cubed utilises implicit reaction time (IRT) to capture people’s immediate, gut reactions to ‘yes’ or ‘no’ statements. This in-the-moment decision making bypasses conscious thought processes and helps to access how someone truly feels about a topic or issue.
The platform is easy to set up and use across mobile, desktop and tablet devices, and Results are instantaneous – enabling HR, internal communications and leadership teams to analyse the findings during and after the survey ends.
Commenting on the launch of the new platform, director and co-founder of Truthsayers, Andy Dean, said: “E-Cubed combines the latest advances in neuropsychology with the convenience of a simple-to-use, cost-effective platform”. He added that this shift in thinking (away from traditional survey methodologies) is “vital for HR professionals and business leaders who really want to understand how their employees feel”.