Facebook’s Workplace reaches 2M paid users, and plans to expand reach to SMBs


Workplace by Facebook now has 2 million paid users, according to a blog post by its vice president, Julien Codorniou.

There are now more than 150 companies using its Premium payment plan, who have more than 10,000 users on the tool – but the total number of users is likely to be significantly higher when the numbers using its free version are taken into account.

Since its launch in October 2016, brands such as Walmart, Heineken, Weight Watchers, Booking.com, Virgin Atlantic, Spotify, Deliveroo and Grab, and NGOs like WWF, Unicef UK and Save the Children have all started using the tool. Other partners include PwC, Deloitte Digital, Revevol, and Slalom Consulting. In the past 12 months, Nestlé, Vodafone, GSK, Telefonica, AstraZeneca, Delta Air Lines, Kering and National Australia Bank have started to use Workplace.

Following this success with large enterprises, it has also been announced that they’ll be targeting small to medium-sized businesses next, according to Computer World:

“The uniqueness of Workplace is that we built the business by starting first with big companies…now we are going down the market and going after companies of a smaller size,” Codornioou said. “Of course, we will keep on talking to the big companies directly ourselves, this is what they expect from the software vendor they choose…but the more we can work with partners and the bigger the Workplace economy can be, the better it is for us.

“We’re building a Workplace Economy of system integrators, re-sellers and independent software vendors so we can bring Workplace to hundreds of millions more people around the world”.