The secret to innovation is workplace equality. New research from Accenture has found that a culture of equality—the same kind of workplace environment that helps everyone advance to higher positions—is a powerful multiplier of innovation and growth.
Accenture surveyed more than 18,000 employees in 27 countries and found that an innovation mindset is six times higher in the most-equal cultures than in the least-equal ones.
“Innovation equals survival. It’s well documented that in this age of widespread disruption, companies must innovate continuously, creating new markets, experiences, products, services, content or processes. So how can leaders encourage innovation? It’s more than recruiting the brightest minds. While having the best talent is clearly an asset, people need the right culture to flourish.
Accenture has found that a culture of equality—the same kind of workplace environment that helps everyone advance to higher positions—is a powerful multiplier of innovation and growth.
This means that building a culture of equality (measured by the 40 specific workplace factors Accenture research identified last year) is not just an ethical imperative, but a business priority. If organizations want to thrive, they have to “get to equal.”
The Six Elements of an Innovation Mindset:
- Purpose – Alignment around and support for the purpose of organisation
- Autonomy – Being shown a clear mandate for change—and being trusted to follow through
- Resources – Having the tools, time and incentives necessary to innovate
- Inspiration – Tapping into inspiration from beyond the organization
- Collaboration – Working with other departments or in fluid, cross-function teams
- Experimentation – Experimenting with new ideas quickly without fear of failure
Read the full findings of the report by Accenture