simply-communicate Founder Marc Wright was interviewed by Chuck Gose as part of the ‘Chuck Chats’ series.
In the interview, Marc explains why and how he founded simply-communicate over ten years ago and how the industry has changed in that time.
“The financial meltdown of 2008 put an abrupt end to engagement programmes, which was a big blow to the industry. Companies used to spend around $100 per staff member on engagement. That disappeared overnight.
Then in 2011, we started seeing hits on articles increase if we talked about digital (or Chuck Gose/Euan Semple/Shel Holz)—the figure span off the dial.
So we realised there was a real need for knowledge and advice for IC in the digital space.
Over the year’s simply has moved its focus to digital platforms.”
Marc goes on to discuss the important function that comms plays within an organisation’s digital infrastructures
“Comms is the only function that has the skills and remit to care about what staff are thinking and doing in their daily work. Comms is the antidote to major IT change and business transformation—provided they take a granular approach rather than try to do it top down.
If we are just a better megaphone to tell the many what has been decided by the few, we are doomed to fail. The difference now is that we can track campaigns, sentiment, and issues in real time, which means we can point to real outcomes. And that makes us powerful.”
Read the full interview via the ChuckChats article by bananatag.
Hear more from Marc Wright at our next event smileexpo on 21st May 2018.